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The world we dream about and the one we live in now…

Why this newsletter exists

Musical theatre fans are more than a cog in a commercial wheel.

The economics of creating a successful musical is TOUGH. It is can take 5-7 years, it can cost hundreds of thousands, they need to sell +70% of its capacity consistently and get great reviews - just to stay open, let alone become profitable.

So the pressure to sell tickets is REAL. That's why we get a whole lot of marketing pushed at us. The PR, the ticket lotteries, the reviews, the social media content, the tours, behind the scenes stunts...

So I decided to make something FOR fans, BY fans. With zero links to sell tickets!

On this journey, the best bits so far have been hearing from you.

So don't just browse... dive in! That's where the magic happens. Please reply, comment, contribute.

Into the Woods | Figuratively. Wander w/ fellow fans.

Do musicals matter?

Take 18 minutes to listen to Mike Isaacson at TEDxStLouis on the power of musical theatre. "Even if you don't think musicals matter... I hope you think that hope matters."

Musical Orgasm | Nominated by our community

Idina Menzel and Cynthia Erivo
​"Defying Gravity"

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I Have Been Changed... For Good | Subscriber stories

This is my story...

"I had seen various amateur productions of Company and generally was a fan of the show. But when I saw the gender-swapped revival on the West End, it absolutely floored me. It was days before I was getting married to my flat-mate-turned-boyfriend, so I could get a visa to move with him to the states. Not only that, I was about to turn 35, the same age as the protagonist Bobbie. It was surreal watching her carry those big balloons around stage, wondering about the merits of marriage. I felt like I was her. Every contradiction of commitment, every tick of her body clock. By the end, I was in floods of tears. I look back now and I can see the emotional release helped me prepare for my legal wedding, sitting right next to my husband-to-be. It was such a wild experience, but one I will never, ever forget. Three years later, we had a wedding celebration and had the lyrics of both "Marry Me A Little" and "Being Alive" as a reading. Now we listen to those tracks on our anniversary every year. It's a part of us."

Charlotte, UK

Show bingo | Collect & reflect

Company Modern love, marriage, and loneliness—told through fractured vignettes. Fan pic: @alyssasalter​ Check it out

Tell me you're a musical fan without telling me

Use #IfMusicalsMatterIRL and tag @ifmusicalsmatter for the chance to be included in next week's newsletter